Authentic Images Create Connection
Lora Caven is a lifelong (and award-winning) entrepreneur and an internationally recognised High Performance and Positive Psychology coach. And, she’s just a delightful person to know so I was thrilled when she asked me to work with her on a new series of personal branding photos. Our session in April was the first of a series that we will be doing throughout the year with the goal of creating a robust bank of images for her to use in her social media, newsletters and on her website.
As a coach, branding yourself can sometimes seem daunting, but having a strong visual presence is essential in attracting clients. Since Lora works with both corporate and individual clients, she wanted to make sure that her images included both of these environments.
Additionally, because coaching requires such a personal connection, Lora wanted to be able to authentically portray her personality with some casual, “about town” images.
We worked at The Nook Studio and around Downtown Oakville.
